joline van den oever
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  • Styling 7
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  • Blog 4
  • Illustration 4
  • februari 2013
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  • Wardrobe Zine (nominated for ‘Drempelprijs 2012′)

    Wardrobe Zine is a personal zine about fashion. This zine is about re-appreciating and being aware of what you already have. It gives a humorous insight into the entire wardrobe of an individual. Wardrobe Zine distinguishes itself by being a non commercial antithesis of the current supply of fashion magazines that are attempting to persuade you to buy newly produced goods. This zine however, gives you the opportunity to swap or borrow clothes with your friends. Therefore the desire for renewal and variation in the field of fashion can still be fulfilled, without any form of overproduction. ...

  • Wardrobe Zine x Jean Paul Gaultier

    Jean Paul Gaultier’s quote “When I started in fashion, I had already adopted the sailor-striped sweater as my uniform; that way, I wouldn’t have to drive myself crazy trying to figure out what to wear” was the starting point for a new Wardrobe Zine project. This timeless pattern can be found in many wardrobes. The sailor-striped clothes in these 4 images are collected from friends’, family’s and acquaintances’ closets. All of the images are linked to little stopmotion videos in which you can see the clothes come to live in a quirky humoristic way. This new project ...

  • Volkskrant Magazine

    I started working as a freelancer for Volkskrant Magazine in October 2012. The magazine belongs to the saturday edition of the Dutch quality newspaper ‘de Volkskrant’. In my opinion, it’s one of the best magazines around and I have been reading it for years. My main job is the coordination and placement of cooking-, interior- and other beautiful products. Quiet a dream job. MOOI DING   BUITEN IS HET NIEUWE BINNEN   100 CADEAUS ONDER DE 100 EURO KOKEN         WONEN             BINNENKIJKER   BEAUTY

  • Granny’s Finest Magazine

    Concept and implementation for a magazine for fashion brand and foundation Granny’s Finest. Granny’s Finest wants to fight loneliness amongst elderly people by giving them a new goal in life. They have started several knitclubs in which seniors come together to knit fashion accessories that are designed by young designers. The magazine explains the concept from beginning to end. ‘Layar’ is added throughout the entire magazine. Layar is an augmented reality app which adds extra information to an image. For example: the Travel Essentials pages are connected to two stopmotion movies. Concept & Implementation: Joline van den ...

  • Buurthuis 2.0

    The ‘Buurthuis 2.0’ (neighbourhood centre 2.0)  concept book is based on the fashion brand and foundation ‘Granny’s Finest’. Granny’s Finest wants to fight loneliness amongst elderly people by giving them a new goal in life. They have started several knitclubs in which seniors come together to knit fashion accessories that are designed by young designers. The concept book shows how this brand can indirectly earn more brand awareness and how they can appeal to a new target group. 1 out of 3 people that live in the Netherlands feels lonely sometimes. A large part of these are ...

  • Travel Essentials

    The Travel Essentials pages of Granny’s Finest Magazine are connected to Layar. Layar is an augmented reality app which adds extra information to an image (more about layar). By scanning the Travel Essentials pages with the layar app the videos underneath will pop up. Pages Concept, styling & text for the Travel Essentials pages of Granny’s Finest Magazine: Joline van den Oever Photography: Anna Boukema Graphic Design: Jeroen Peter Video Styling: Joline van den Oever Stopmotion: Anna Boukema Editing: Michelle van Mil For him: For her:

  • We ♥ magazine

    Illustrations for a fictional magazine which gives a tribute to a specific group of people every issue. Every issue has its own identity which is implemented in the articles and editorials. The ‘We ♥ Grannies’ issue for example will be all about wearing your grandma’s dresses, nostalgic interiors and stories about bygone days..              

  • Outcast

    These themed series of starsign illustrations are based on the subject ‘Outcast’. ‘Outcast’ stands for the people who are outsiders. People that aren’t accepted in our society because of the way they look or think. They are the unpopular people, only because they don’t come up to the expectations of the standard ideals of beauty nowadays.  

  • Soft Pastels

    Styling: Joline van den Oever Photography: Ellen van Bennekom Hair & Make-up: Karen Schreuder Model: Talina @ Elite

© 2012-2013 joline van den oever.